My Experience and Education
University of San Diego, Major in Marketing
Bachelor's Degree in Business AdministrationGained a strong foundation in digital marketing, consumer psychology, and brand strategy. Developed analytical and creative skills through research projects, campaign design, and real-world case studies.
Google Analytics
Individual Qualification CertificationCertified in analyzing website and campaign performance through data-driven insights. Skilled in tracking KPIs, interpreting audience behavior, and using analytics to optimize marketing strategies.
Hootsuite
Social Media MarketingCompleted certification in social media marketing, learning to plan, publish, and analyze campaigns across major platforms with a focus on engagement and growth.
Microsoft Excel
Microsoft Office Specialist: Excel AssociateCertified in data organization, formulas, and analytics using Microsoft Excel. Skilled in creating reports, visualizing data, and using spreadsheets to track and interpret marketing performance metrics.
Pioneer Utility Resources
Social Media Account ManagerManaged social media strategy and content for multiple utility clients across platforms. Led the content committee, organized team meetings, assigned creative tasks, and oversaw weekly content cycles through Sprout Social. Developed campaigns, produced performance analytics reports, and contributed to the company’s AI innovation project.
Hooley and Burch Marketing
CopywriterWrote SEO-optimized website and blog content for clients across diverse industries, including technology, AI, and lifestyle. Collaborated with strategists to research keywords, refine messaging, and strengthen brand visibility through engaging, search-driven copy.
Alondra Acosta Marketing
Creative Marketing ConsultantDeveloped brand and social media strategies for small businesses, managing content creation, copywriting, logo design, and photography. Provided analytics reporting to track performance and guide creative direction.
Brigham Young University - Idaho
Online Cnetrally Managed Assistant & Lead GraderServed as Lead Grader for multiple university courses, including Ensign DM 150, BYU–Idaho BUSPC 116, and FAML 160. Collaborated with Program and Course Councils to refine grading systems, provide rubric feedback, and ensure consistent, accurate evaluation standards.
Center for Inclusion and Diversity, University of San Diego
Social Media Manager & Research AssistantBuilt, designed, and managed automated email marketing campaigns reaching 500+ subscribers through Mailchimp, ensuring accurate tracking and performance measurement. Tracked and reported weekly analytics and KPIs using Google Analytics. Wrote and designed social media content for Facebook and Instagram using Adobe Photoshop, posting three times weekly to strengthen engagement and campus outreach.
My Skills
Google Analytics
Hootsuite
Sprout Social
WordPress
React
JavaScript