Powder River Energy Corporation Annual Meeting Social Media Campaign
A multi-post social media campaign designed to increase awareness, engagement, and participation for PRECorp’s annual meeting.
Category
Social Media Strategy, Content Creation, Campaign Planning, Community Engagement
Client
Powder River Energy Corporation
Date
July-August 2025
PRECorp Campaign Overview
This project highlights a multi-post social media campaign created to promote awareness, engagement, and participation for Powder River Energy Corporation’s annual meeting. The campaign focused on clear, accessible messaging to inform members about meeting details, encourage attendance, and reinforce cooperative transparency through consistent, branded content.
THE STORY
Annual meetings are a critical opportunity for electric cooperatives to connect with members, share important updates, and reinforce transparency. This campaign was created to support PreCorp’s annual meeting by ensuring members had easy access to key information and reminders leading up to the event.
CAMPAGIN GOALS
- Increase awareness of the annual meeting
- Encourage member participation and attendance
- Communicate meeting details clearly and consistently
- Support cooperative transparency through social media
MY ROLE
- Planned and executed the annual meeting social media campaign
- Designed branded social media graphics
- Wrote clear, member-focused captions
- Scheduled and published posts across the campaign period
Monitored engagement and performance trends
CAMPAIGN STRATEGY
The campaign was structured as a series of informational and reminder posts released before and during the annual meeting period. Content emphasized clarity, repetition of key details, and accessible language to ensure members could easily understand when and how to participate. Visual consistency was used to reinforce recognition and trust.
CAMPAIGN PERFORMANCE
RESULTS
This awareness-focused social media campaign delivered consistent visibility across the campaign window, with the strongest performance occurring in the days leading up to the Annual Meeting. Posts published closer to the event generated higher impressions and engagement, demonstrating increased audience responsiveness to timely, event-specific messaging. Overall, the campaign successfully supported member awareness by maintaining repeated exposure to key meeting details during a critical decision period.
KEY TAKEAWAYS
This campaign reinforced the importance of strategic timing and message repetition in cooperative communications. Consistent visual branding and clear, concise messaging helped reduce friction for members seeking event information. The results highlighted that structured, phased content—especially as an event approaches—can significantly improve message visibility and audience engagement for time-sensitive initiatives.