Wells Rural Electric Company — Month-to-Month Social Media Performance
Strengthening Engagement Through Local Content & Website-Driven Posts
Category
Social Media Management Analytics & Reporting Content Creation
Client
Wells Rural Electric Company
Dates
January 2025 - March 2025
Month-to-Month Social Media Performance
In March 2025, I focused on promoting two key initiatives for Wells Rural Electric Company: the Do’s & Don’ts of Generators safety campaign and the NextDollar Foundation education program, along with a push for Youth Leadership Camp applications. By shifting the content toward highly relevant community programs and safety education, the page saw strong gains in engagement, reach, and website traffic compared to February.
THE STORY
In February, the page’s content was performing consistently but did not highlight many timely programs or safety initiatives. Engagement levels and link clicks were steady but low, and February posts leaned more toward evergreen messaging.
In March, new opportunities emerged: Wells Rural Electric launched a generator safety campaign, promoted scholarships through the NextDollar Foundation, and encouraged students to apply for the Youth Leadership Camp. These posts gave members important value, boosted interest in community programs, and aligned closely with what cooperative members care about.
This shift set the foundation for stronger engagement and higher visibility across the page.
APPROACH
To improve engagement and increase visibility on important programs, I centered March’s content around member education and community value:
- Promoted the Do’s & Don'ts of Generators campaign to educate members on safe generator use
- Highlighted the NextDollar Foundation to bring attention to local educational funding opportunities
- Posted about Youth Leadership Camp applications, encouraging student involvement and community engagement
- Increased posting frequency from 27 to 37 posts
- Crafted clear calls to action that directed members to the website for more information
This created a month built around timely, meaningful, community-focused content, which directly contributed to the performance increases.
THE RESULTS
Impressions: 30,716 → 43,400 (+41%)
Engagements: 638 → 1,742 (+173%)
Post Link Clicks: 3 → 9 (+200%)
Engagement Rate: 2.10% → 4.0% (+90%)
Number of Posts: 27 → 37 (+37%)
Audience: 2,383 → 2,417 (+34 new members)
The increase in educational and community-ready content led to measurable growth across all major KPIs.
KEY INSIGHTS
Safety education performs extremely well with members
Campaign posts (generator safety, NextDollar, youth camp) drove stronger engagement
Educational posts increased time spent and link clicks
Higher posting frequency contributed to visibility gains
Members responded more to posts offering real value, guidance, or opportunity
CONCLUSION & TAKEAWAYS
This month’s performance demonstrated the impact of timely, educational, community-centered content for Wells Rural Electric Company. By focusing on relevant safety information, scholarship opportunities, and youth programming, the page saw measurable improvements across engagement, reach, and website traffic.
This project highlights my ability to:
• Identify strategic opportunities based on audience needs
• Develop content that drives meaningful engagement
• Translate analytics into actionable insights
• Improve month-to-month performance through intentional content planning
March’s results created a roadmap for future content focused on member value, community programs, and educational resources.